Privacy policy

Privacy Policy

This Privacy Policy explains how Ridezio collects, uses, shares and protects personal information when you visit our website, place an order or contact us. It applies to our United Kingdom online store and is intended to explain our practices in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who controls your personal information

Ridezio is the trading name of a sole trader operating in England, United Kingdom. Ridezio is responsible for the personal information described in this policy.

Trading name: Ridezio
Business address: 5B Glover St, Birmingham B9 4EP, United Kingdom
Email: help@ridezio.shop
Telephone: +44 141 473 4672
Customer support hours: Monday–Friday, 9:00 AM–5:00 PM (UK time)

Further information about our business operator is available in our Legal Notice.

2. Information we collect

Depending on how you interact with our website, we may collect the following categories of personal information:

Identity and contact information: Your name, email address, telephone number, billing address and delivery address.
Order information: Products purchased, order numbers, transaction details, delivery information, returns and refund requests.
Customer communications: Information you provide when contacting us about an order, product, delivery, return or other enquiry.
Payment-related information: Information needed to process and confirm payments. Payments are processed through Shopify Payments and the payment methods available at checkout. We do not ask customers to send full payment-card details by email.
Technical information: Information such as IP address, browser type, device information, website interactions and cookie preferences.
Marketing preferences: Newsletter subscriptions and communication preferences where you choose to provide them.

3. How we use your information and our lawful bases

We process personal information only where we have an appropriate lawful basis under applicable data protection law.

Performance of a contract: To accept and fulfil orders, process payments, arrange delivery, provide order updates and manage returns and refunds.
Legal obligations: To maintain records required by law, comply with applicable tax and accounting obligations, and respond to lawful requests.
Legitimate interests: To respond to customer enquiries, maintain website security, prevent fraud, investigate problems and improve our services, where those interests are not overridden by your rights.
Consent: To send marketing communications or use optional cookies and similar technologies where consent is legally required. You may withdraw consent at any time.

We do not use your personal information for purposes that are incompatible with those explained in this policy unless permitted or required by law.

4. Shopify, payment processing and service providers

Our online store is hosted on Shopify, which provides the e-commerce platform used to operate our website. Online payments are processed through Shopify Payments and the payment methods available at checkout.

To operate our store and fulfil customer orders, we may share relevant personal information with service providers involved in:

Website hosting and e-commerce operations.
Payment processing and fraud prevention.
Order fulfilment, shipping and delivery.
Customer service and business communications.
Email marketing, where you have subscribed or where otherwise permitted by law.
Website analytics and advertising, where those services are enabled and used lawfully.
Professional advice, accounting and legal compliance.

We share only the information reasonably necessary for the relevant purpose. Service providers may process personal information according to their responsibilities and applicable data protection requirements.

We do not sell customer contact lists to third parties. Certain advertising or analytics services, if enabled, may involve additional disclosures described by their applicable privacy notices and our cookie controls.

5. Cookies and similar technologies

Our website uses cookies and similar technologies to support essential website functions, including shopping baskets, checkout, security and remembering certain preferences.

We may also use optional cookies or similar technologies for analytics, advertising and improving our services.

Where UK law requires consent, optional cookies and similar technologies should be activated only after you have provided the relevant consent. You can decline optional cookies without preventing access to essential shopping functions.

You can manage your choices through the cookie-preference controls made available on our website, where provided, and through your browser settings. Withdrawing consent does not affect processing already carried out lawfully before withdrawal.

Some essential cookies are necessary for the website to function correctly and do not require consent where an applicable legal exemption applies.

6. Email marketing

If you subscribe to our newsletter or otherwise validly opt in to receive marketing communications, we may use your email address to send product news, offers and updates.

You can unsubscribe at any time by selecting the unsubscribe link in a marketing email or by contacting help@ridezio.shop.

Unsubscribing from marketing messages does not prevent us from sending necessary transactional communications, such as order confirmations, delivery updates or important customer-service messages.

7. International transfers

Some of our service providers, including Shopify and providers supporting website operations, may process personal information outside the United Kingdom.

Where personal information is transferred internationally and UK data protection law requires safeguards, we rely on an appropriate lawful transfer mechanism. Depending on the circumstances, this may include applicable adequacy regulations or approved contractual safeguards.

8. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer service, meeting legal and accounting obligations, resolving disputes and maintaining security.

Different categories of information may have different retention periods depending on their purpose and applicable legal requirements.

When personal information is no longer required, we delete it or anonymise it where appropriate, subject to any continuing legal obligation.

Marketing information is retained only while needed for lawful marketing purposes or until you unsubscribe, subject to records needed to honour your preferences.

9. Your data protection rights

Subject to applicable UK data protection law and any relevant exceptions, you may have the right to:

Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information in certain circumstances.
Request restriction of certain processing activities.
Object to processing based on legitimate interests.
Object to the use of your information for direct marketing.
Request portability of eligible personal information.
Withdraw consent where processing relies on consent.
Complain to the UK Information Commissioner's Office (ICO).

To exercise your rights, contact help@ridezio.shop. We may need to verify your identity before responding to certain requests.

We will respond within the timeframe required by applicable data protection law.

You can find information about your rights and complaints procedures on the official website of the Information Commissioner's Office: ico.org.uk .

10. Security

We use reasonable technical and organisational measures, together with reputable service providers, to help protect personal information against unauthorised access, loss, misuse and disclosure.

Payments are processed through Shopify Payments using the security measures provided by the checkout and payment services.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Children's privacy

Our store sells wooden desk accessories and is intended for adult customers. We do not knowingly collect personal information directly from children without an appropriate lawful basis.

If you believe that a child has provided personal information to us inappropriately, please contact help@ridezio.shop so that we can review the situation.

12. Third-party websites

Our website may contain links to third-party websites or services. Those websites may have their own privacy policies and data-processing practices.

We encourage you to review the privacy information provided by any third-party website you choose to visit.

13. Changes to this Privacy Policy

We may update this Privacy Policy when our services, business practices or legal obligations change.

The current version will be published on this page. Where required by law, we will provide additional notice or obtain consent before making relevant changes.